UX designer
hypothesis driven
I research early, prototype fast, and measure what changes. Eight years across automotive, healthtech, and gamedev.
Fixing a hated tool by hiding 80% of features
Context
GLPI is the dominant IT management system in Latin America. Most teams complain about it daily.
Problem
Opening a ticket takes 8–12 clicks. Field techs spend 60% of their time off-desk, with no mobile option.
Constraints
No dev resources. Concept-only.
Key Decision
Show what matters,
hide everything else.
Insight
78% of tickets followed just 5 templates.
Impact
Validated with 21 IT professionals.
76% would recommend testing it.
A Design System for legacy tools
Context
Solo designer at an org where the team had never used a design system.
Problem
INTS had brand inconsistencies across touchpoints.
Constraints
Everything had to work in Divi, the tool they already used on their website.
Key Decision
Simplify components so anyone could build them.
Insight
I sold the system to leadership.
I should have sold it to the people using it.
Impact
~50 components built, pages shipped, style guide live but never fully adopted.
Validating Vehicle Concepts with VR
Context
Ford needed to test early-stage vehicle concepts before building physical prototypes.
Problem
Translating physical HMI to VR while maintaining strict realism for valid behavioral testing.
Constraints
Compromising the realistic feel of the vehicle interior just to make digital interactions easier.
Key Decision
Prioritize realism to accurately test driver behaviors.
Insight
Any unnatural interaction in the virtual environment would skew behavioral data.
Impact
Established a repeatable VR testing protocol.
Won 2nd place at the IEL Careers Award 2022.
From cold template to trusted coach
Context
Mental health coach with a warm Instagram presence and a cold, generic Wix website.
Problem
Potential clients were losing trust at the first touchpoint, the website didn't feel like Gabriel.
Constraints
The same organic typography and hand-drawn style every other coach was using.
Key Decision
Treated every section of the website as a conversation, not a page to fill.
Insight
If your social presence is warm and your website is cold, you've already lost the client.
Impact
+25% session duration one month after launch.
From Game Design
to Corporate UX
Over 8 years, I've designed interfaces across health, mobility, and games. I always start with the question nobody wants to ask: does this actually match how people think? I conduct structured research, test with real users, and iterate until the friction disappears. I'm looking for teams that treat UX as a business function, not a finishing step.